At K-Bear 100.5 we believe that radio commercials are more than just :30 or :60 second recordings on the radio played in between music. A radio commercial can contain the words or the very message that brings a customer into your business. A great radio commercial is not designed with a time limit in mind, but instead an objective and an idea of what you want to accomplish with your advertising. Radio commercials can create emotion, remind people of something they may have forgot or perhaps even educate potential clients about your business and services. Your K-Bear 100.5 marketing and sales executive will sit down with you and find out what you are trying to accomplish, what message you want to deliver and then help create an effective advertising campaign to help your business accomplish it.
Have you ever wanted a commercial that doesn’t sound like a commercial? A Live Liner is an 8 to 20 second message that the radio station DJ delivers outside of a regular commercial break. Live Liners can be a great way to consistently brand your business, or with one of our branding campaigns achieve top of mind awareness.
LIVE REMOTE BROADCASTS
Having a live remote broadcast is a great way to own the airwaves for a week. When you schedule a live remote broadcast on one or stations you receive a good balance of all we have to offer; radio commercials, live liners, a DJ broadcasting live from your business, a station vehicle on site for curb appeal and in some cases food, drinks and prizes to help drive traffic to your business. Live radio remote broadcasts are most effective when the business we are broadcasting from takes part in making sure there is something exciting going on that day or week. This can be accomplished with a great offer or idea.
A big part of everything our radio station does on air is drive traffic to our website. Whether our radio station promotes their website with videos, community events or contests, our focus is always on creating online web traffic that our advertisers can use to promote their business.
Advertising is always evolving, whether it’s traditional media or new and emerging forms of advertising like social media. At K-Bear 100.5 we believe in having an effective balance and integrating traditional media and digital media like Facebook. We believe that when done right and with an advertising strategy in place that Social Media/Facebook can be a great addition to a radio campaign.
FREE TEXT ON RADIO (For a limited time)
Also known as RDS (Radio Data System), Text on Radio is text that displays on car radios that displays the song playing and station name. RDS can also display your business name, specials and contact details during your commercial. This is bonus service offered for free for a limited time.
STUDIO NAMING RIGHTS
“Broadcasting from Your Business Studios” at the beginning of each hour and several times during live DJ shows gives your business brand recognition and in the ear of our listeners throughout the day. Studio Naming Rights can be anywhere from one week to an entire year.